North Risk Partners Introduces Brand Refresh

North Risk Partners Introduces Brand Refresh Reflecting Continued Growth and Future Momentum 

June 9, 2026 – In May 2026, North Risk Partners began introducing updated visual and design elements as part of a brand refresh that reflects the firm’s growth and evolution since its founding in 2013.

The refresh modernizes how North Risk shows up in the market while staying grounded in what has defined the firm’s success—its advisory approach, culture of service, strong values, and trusted client relationships.

Since 2013, North Risk Partners has grown from $20 million to more than $100 million in agency revenue, becoming a top independent insurance firm with over 450 employees and 29 offices across the Midwest.

“This brand refresh is a sharpening of our visual and verbal messaging,” says President and CEO Chris Meidt. “It reflects the professional progress we’ve made while staying true to our founding mission of service.”

The refresh includes a modernized logo, refined color palette, and an enhanced visual identity. Updates will be introduced in phases throughout 2026 across digital platforms, marketing materials, and client-facing communications. At the end of May, North Risk launched its refreshed website, delivering a modernized experience for clients and partners engaging with the firm online.

Clients can expect the same trusted relationships and service experience they know today. The refreshed brand reinforces North Risk’s commitment to continued growth while delivering a more consistent and recognizable experience across every interaction.

“Who we are and how we serve our clients, communities, and each other has not changed,” Meidt added. “We will continue to focus on being a ‘best-in-class’ brokerage in the Midwest—delivering a consistent, trusted experience for our clients and partners as we grow.”